Introduction
We often search for some or other information on search engines for work or to gain knowledge.Some websites are ranked higher and are the most viewed. But, have you ever wondered the reason behind their high ranking?
It’s all due to their effective SEO strategies. So, if you are interested in knowing more about career opportunities in SEO, keep reading.But first, let’s understand…..
Who is an SEO Manager?
We often search for some or other information on search engines for work or to gain knowledge.Some websites are ranked higher and are the most viewed. But, have you ever wondered the reason behind their high ranking?
It’s all due to their effective SEO strategies. So, if you are interested in knowing more about career opportunities in SEO, keep reading.But first, let’s understand…..
Career Scope as SEO Manager
The demand for SEO Managers is growing due to digitalisation. As more companies and organisations move their businesses online, job opportunities for SEO Managers are expected to increase by 2 to 4%.
There are many opportunities in SEO and digital marketing, which means less competition for entry-level positions. Individuals can improve their skills over time by gaining experience in the field.
Skilled candidates with relevant experience can also work as freelancers, offering solutions to clients.
Role & Responsibilities of SEO Manager
The primary responsibility of an SEO Manager is to improve a website’s ranking on search engines so that it attracts more visitors and generates leads or sales for the business.
Some of the other responsibilities include:
- Develop and execute SEO strategies
- Manage the SEO team
- Keyword research
- Review technical SEO issues and recommend solutions to fix it
- Optimise website content
- Manage direct off-page optimisation projects for link-building
- Collect the data, report traffic, and analyse the rankings and other SEO aspects.
- Fix technical issues on the website, like broken links or slow loading speeds.
- Stay updated with the latest SEO trends and search engine algorithms
Employment Scope Career Options for SEO Manager
SEO Managers in India have a wide range of career options.They can work in digital marketing agencies, e-commerce companies, tech startups, and large corporations, where they play a crucial role in improving online visibility and driving organic traffic.
Additionally, SEO Managers can pursue freelancing opportunities, offering their expertise to various clients on a project basis. They can also specialise in content marketing, ensuring that the content aligns with SEO best practices.
Many companies recruit SEO Managers for job profiles such as Digital marketers, Content Managers, Marketing Analysts, Social Media Managers, Engine Marketing Specialists, etc.
Some of the top companies that hire SEO Managers are Google, Oracle, Amazon, Microsoft, Uber, Facebook, etc.
Salary Range
SEO Managers are vital to a company’s success by driving organic traffic, improving search engine rankings, and enhancing online visibility to attract potential customers.So, they get paid well even at the start of their career. SEO Managers in top companies can get a package of 6 to 8 lacs per annum. The salary can increase with experience and expertise.
How to Become an SEO Manager?
There are no strict eligibility criteria for SEO courses. Anyone can enroll in these courses as long as they have basic computer skills and a good internet connection.For Certificate and Diploma courses in SEO, you need to have passed at least 10th or 12th grade.You can also enroll for SEO courses from top institutions or platforms such as IIKD Institute, Udemy, SEMrush, IIEDM, Coursera, Simplilearn, etc.
Creativity, good analytical skills, knowledge about digital marketing, communication, and technical knowledge in HTML, CSS, etc. are some of the vital skills required to succeed in this field. Similarly, you should also have in-depth knowledge about the various SEO tools.
While most companies look for a Bachelor’s degree for an SEO Manager job, some people choose to get a Master’s degree for better job opportunities and higher pay.You can pursue an MBA in Digital Marketing, an MSc in Digital Marketing, a Master’s in Digital Transformation, etc. These advanced degrees can help you qualify for higher-level positions and better salaries.Getting an SEO certification is another great way to learn more about the industry. There are many online certification courses available which you can learn.
Skills Required to Become an SEO Manager
SEO Managers need both soft and technical skills to be successful.Technical skills such as working knowledge of HTML and CSS, Google Analytics, Web Analytics, Google Trends, Search Engine Algorithms, SQL, Meta tags, XML sitemaps, etc. are essential.
Similarly, knowledge about keyword research, good communication skills, critical thinking, analytical skills, numerical skills, and managerial skills, are also equally important.
Fees for SEO Course
SEO courses are mainly offered online. So, the course fees vary as per the provider, course content, and duration.Also, courses offering official certification may have higher fees as compared to the ones that only provide a completion certificate.
The fees for online SEO courses can be between Rs. 500 to 1 lac, depending on the content and the course duration.
Final Thoughts
A career as an SEO Manager can be very rewarding. It offers many job opportunities in various industries, from digital marketing agencies to e-commerce sites and tech startups.
So, if you enjoy analysing data, solving problems, and staying up-to-date with technology trends, a career in SEO might be a great fit for you.