Introduction
Gone are the days when people relied on stores for their shopping needs. The world of shopping has now changed dramatically, with more people turning to online stores for their purchases.
This shift has created a growing demand for E-Commerce Managers who can effectively oversee online sales and enhance customer experiences.
If you’re interested in a career that combines technology, marketing, and strategy, becoming an E-Commerce Manager can be the perfect fit for you.
Who is an E-Commerce Manager?
An E-Commerce Manager is a person responsible for running a company’s online store. They manage everything related to online sales, including website design, product listings, and marketing strategies.
Their job is to make sure the website is user-friendly, attract customers, and increase sales. E-commerce Managers also analyse data to understand customer behavior and improve the shopping experience.
Essentially, they help businesses succeed in selling products online.
Career Scope as an E-Commerce Manager
E-commerce is one of the fastest-growing industries. Hence, the scope for E-Commerce Managers is vast.E-commerce has surged recently, especially during the pandemic when many turned to online shopping.In 2021, U.S. e-commerce sales reached about $870.8 billion, a 14.2% increase from 2020, representing 13.2% of total sales in the U.S. Moreover, the industry is projected to grow by $11 trillion between 2021 to 2025.
In India, the online travel sector is set to grow significantly, making up around 76% of the entire e-commerce market.As more companies adopt new platforms to sell their products online, the need for E-Commerce Managers is only going to rise in the future
Role & Responsibilities of E-Commerce Manager
The role of E-Commerce Managers is to oversee a brand’s online sales and presence. Their goal is to increase sales and enhance brand visibility in the competitive e-commerce landscape.
- Some of their main responsibilities include:
- To manage the brand’s online store to boost sales and customer engagement.
- Create and implement plans to attract customers and increase sales.
- To ensure the website is user-friendly and functions smoothly.
- Ensure orders are processed and delivered efficiently.
- Use market trends and customer data to improve product listings and promotions.
- Work with different departments like IT and customer service for a smooth shopping experience.
- Co-ordinate with marketing teams to launch online advertising campaigns.
- Increase the brand’s presence and reputation in the online market.
Employment Scope Career Options for E-Commerce Managers
The employment scope for E-Commerce Managers is quite promising as more businesses shift to online sales. With the rapid growth of e-commerce, there is a rising demand for skilled professionals who can manage online stores and develop effective sales strategies.
E-Commerce Managers get hired in various sectors like retail, travel, tech companies, consulting firms, digital services, etc., to enhance a company’s online presence.Some of the top companies that recruit E-Commerce Managers include Amazon, Flipkart, Myntra, E-bay, Snapdeal, Reliance, Future Group, Tata CLiQ, Paytm, Yahoo, etc.
Salary Range
E-Commerce Managers earn an annual salary of 4 to 8 lacs at the starting level. Once they gain some experience, the package gets increased to 8 to 15 lacs per annum. Senior E-Commerce Managers can earn 15 to 30 lacs or even more per annum.
Skills Required to Become an E-Commerce Manager
The most essential skill for E-Commerce Managers is strong web design and development skills.
Knowledge of e-commerce and website creation applications, digital marketing skills, customer-centric approach, analytical skills, project management, good communication (both oral and written), problem-solving, attention to detail, leadership, and team management skills are also required to succeed.
How to Become an E-Commerce Manager?
Experience and knowledge of e-commerce platforms and analytics tools are two important things required to become an E-Commerce Manager.
Steps to Become an E-Commerce Manager:
- Earn a Bachelor’s Degree: Most employers expect E-Commerce Managers to have a degree in business, marketing, IT, communications, or a related field. You can do courses in web design and development that will help you understand how to create user-friendly websites.
- Get Hands-On Experience: Before managing a team, gain experience in marketing, sales, or IT roles. This will help you learn about different platforms and how to improve a company’s website. Working in these areas also teaches you about brand development and customer behavior.
- Receive Online Certifications: While working, take online courses to learn about SEO, content management, and marketing tools. Earning certifications can make you stand out to employers and may lead to promotions. Google Analytical Certification, Hubspot Content Marketing Certification, Facebook Blueprint Certification, Certified E-Commerce Professional, etc., are some examples of valuable certifications that can enhance your skills and boost your resume.
- Complete Further Studies: Some employers prefer candidates with a master’s degree in business or marketing. Even if it’s not required, having a master’s degree can make you more attractive to hiring managers. You can pursue further education after your bachelor’s or while working.
Top Colleges for E-Commerce
Unlike engineering or medical field, there are no direct degree courses for e-commerce. Hence, aspiring candidates can complete their studies in business, marketing, or related fields.
Some reputed institutions in India offer good placements. Hence, candidates can complete their formal education from these institutions.
Some of the top colleges in India are:
- NMIMS
- Delhi School of Economics
- Indian Institute of E-Commerce (IIEC)
- Lovely Professional University
- Institute of Business Management Studies, etc.
Final Thoughts
E-Commerce Managers play a vital role in helping businesses thrive online. It is one of the most expanding and promising sectors. So, this field will only advance your career growth.